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The Lost-Marvel Comics Conspiracy |
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Thursday, 31 January 2008 |
 Marvel Comics has been subtlely (or maybe not-so-subtlely) hiding references to the hit TV show "Lost" in their comics.
25 titles (possibly more), over the course of the last month, have included Lost posters, Oceanic Airlines banners, and various text references, including "Find Yourself", "Find815.com", "The Lost... Are Found", and the number 6. From Amazing Spiderman to the X-Men, no comic was safe from this sneaky marketing campaign between ABC and Marvel Comics.
Did you spot them?
We poured over page after page of comics to find them all, and we've got them all for you right here.
Michael Pasciullo, Vice President Merchandising & Communications for Marvel Entertainment had this to say about the cross-promotion between the two companies:
"This is an incredibly innovative way for ABC to generate interest and excitement for the show's upcoming premiere... We were able to seamlessly integrate these elements from the "Lost" world into the books in a way that does not take away from the stories but adds some fun and intrigue for both our readers and fans of the show as well."
Click on the image below to begin the slideshow or see the images at full size:
Fantastic Four #543
Hidden six in background of panel.
Ultimate Spiderman #118
\"Drive Shaft\" (Charlie\'s band) on calendar in background.
Uncanny X-Men #494
Not only is Lost in bold in the text, there is also a hidden 6 in the clouds.
She-Hulk #25
Oceanic Airlines Logo on backpack.
Ultimate Iron Man #2
Two for one! Page 11 has \"Find Yourself\" on a T-Shirt, page 13 has \"Christiane I\" (the name of the ship in Find815.com) as the name of the ship.
World War Hulk - Damage Control
Lost poster featuring Kate in on the bulletin board.
What If - Spiderman and Wolverine
Oceanic Airlines ticket counter sign (top left) and Lost poster featuring Kate (right).
Captain America - The Chosen #6
Widmore Industries logo on barrel.
Cable & Deadpool #49
\"The Lost... Are Found\" note, along with a Kate Lost poster on desk.
Avengers - Initiative #9
Sign in background says \"Sub 9 Infirmary - Dr. Jack Shephard\".
Ultimate X-Men #90
\"The Lost... Are Found\" on newspaper.
Mighty Avengers #8
Oceanic Airlines sign in background.
House of M - Avengers #4
Multiple instances - Kate Lost poster (top left), \"Find Yourself\" graffiti (middle panel), and \"Find815.com\" graffiti (lower right).
Thunderbolts #118
Possible two-for-one? Lost poster in the background, character that looks slightly like Hurley in the foreground.
Daredevil #104
Oceanic Airlines ad on top of taxi.
World War Hulk - Warbound #02
Circled 6 on the court order.
Incredible Hercules
\"Widmore Industries\" sign in background of panel.
Amazing Spider-Man #548
\"Find815.com\" on bumper sticker.
Click on the left or right arrows to move to the next or previous picture. Click on "pictures" to view image thumbnails.
Clever Cross-Promotion? Shameless selling out? Post a comment below and voice your opinion!
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